1. Massive background images
- Trend frontrunners such as Apple have been implementing massive background images alongside clean, rich typography and subtle parallax scrolling effects to deliver an intuitive, elegant, yet simple user experience.
2. Tile Based Design: Hip to be square
- Google uses card or tile based designs to fit different types of sizes of content on screens for varying platforms such as web, mobile devices, and tablets.
3. Responsive Design: Google says it’s time for a makeover
- There are legacy sites out there that were built before the advent of devices, and now it’s time to re-stage content for tablets and mobile browsing.
- Google actually now penalizes websites that are not mobile-responsive in search results – so it’s important to UX and SEO.
Web Browser View
4. Innovative scroll
- By pushing the envelope on how and where a user can scroll on a page, the UX can become fresh, exciting, and visually inviting. Proviso: Relevant content areas still need to be positioned in a way that is intuitive and sensible.
Horizontal scroll vs. traditional vertical scroll
Color parallax (change) scroll
5. Navigating By widget
- Site navigation is still one of the easiest ways to make or break the user experience.
- Developers continue to play with conventional sidebar and menu item navigations, such as the implementation of sticky menus that stay “glued” to the top, or side of a screen while you scroll.
6. Putting the World Wide Wait in the rearview mirror
- Advances in website speeds enable website creation that was unthinkable just a short time ago – such as HD video as a website background, seamless real-time integration of Google Maps, and animated storybook effects.
Site can now seamlessly integrate Google Maps when applicable to geographically related concepts.
7. Native Advertising: Act like you own the joint
- Native advertising features adverts on or within a page that match the form and function of the platform to create a seamless user experience.
Buzzfeed features advertising within their page that appears as integrated content.
8. Rebirth of the Banner Ad
- Average users have trained their eyes to look right past the everyday banner ad.
- Now, banner ads are remerging with a full makeover to return to the limelight – as dynamic, compelling, engaging ad units.
Travelocity uses dynamic ads in tandem with retargeting methods to respond to a user’s recent searches.
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