Now Trending: Websites in 2015

dcblog-webtrends

 

1. Massive background images

  •  Trend frontrunners such as Apple have been implementing massive background images alongside clean, rich typography and subtle parallax scrolling effects to deliver an intuitive, elegant, yet simple user experience.

 

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2. Tile Based Design: Hip to be square

  • Google uses card or tile based designs to fit different types of sizes of content on screens for varying platforms such as web, mobile devices, and tablets.

 

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3. Responsive Design: Google says it’s time for a makeover

  • There are legacy sites out there that were built before the advent of devices, and now it’s time to re-stage content for tablets and mobile browsing.
  • Google actually now penalizes websites that are not mobile-responsive in search results – so it’s important to UX and SEO.

 

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Mobile View

 

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Web Browser View

 

4. Innovative scroll

  • By pushing the envelope on how and where a user can scroll on a page, the UX can become fresh, exciting, and visually inviting. Proviso: Relevant content areas still need to be positioned in a way that is intuitive and sensible.

 

heaphones

Horizontal scroll vs. traditional vertical scroll

 

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Color parallax (change) scroll

 

 

 

5. Navigating By widget

  • Site navigation is still one of the easiest ways to make or break the user experience.
  • Developers continue to play with conventional sidebar and menu item navigations, such as the implementation of sticky menus that stay “glued” to the top, or side of a screen while you scroll.

 

6. Putting the World Wide Wait in the rearview mirror

  • Advances in website speeds enable website creation that was unthinkable just a short time ago – such as HD video as a website background, seamless real-time integration of Google Maps, and animated storybook effects.

 

location

Site can now seamlessly integrate Google Maps when applicable to geographically related concepts.

 

 

7. Native Advertising: Act like you own the joint

  • Native advertising features adverts on or within a page that match the form and function of the platform to create a seamless user experience.

 

 

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Buzzfeed features advertising within their page that appears as integrated content.

 

 

8. Rebirth of the Banner Ad

  • Average users have trained their eyes to look right past the everyday banner ad.
  • Now, banner ads are remerging with a full makeover to return to the limelight – as dynamic, compelling, engaging ad units.

 

travelocity

Travelocity uses dynamic ads in tandem with retargeting methods to respond to a user’s recent searches.

 

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