RECENT INSIGHTS
The rise of healthcare ratings and rankings US News & World Report was losing money. In 2006, 07, and 08, the center-right Washington-based magazine saw dwindling circulation (less than half of what it had been 10 years earlier) and ad sales (also down 50%) across all its media. And what saved the publication and the […]
Say hello to the 800 lb primate Leaders at DMOs have a TripAdvisor problem. Namely, What To Do About TripAdvisor. Strong annual growth and $1.25+ billion in revenue commands our attention, as does TripAdvisor’s 455 million average monthly unique visitors and its $620+ million annual ad spend. But perhaps the most telling stat about the […]
Generation Z doesn’t like you Generation Z – loosely defined as people born between 1995 and 2010 – isn’t interested in your marketing program. Nor are they interested in your “Values” or your Facebook page, which to them is dead as disco. If they want to learn about you, they’ll look at YouTube. Once they’re […]
Utility marketing: 50 shades of gray Electric utilities, natural gas providers, and other legacy power industry companies have never been known for branding, often because those in charge did not see a return on the investment. But today, those companies are gray – and getting grayer. According to a US Department of Energy report, 25% […]
Looking at Academic Medical Centers (AMCs). Behold the Academic Medical Center, which we sometimes refer to as TAFKATH: The Artist Formerly Known as “Teaching Hospital.” It’s no secret any longer that AMCs are among the best hospitals in the business. US News & World Report reported that in 2017-2018, 6 of the 10 best hospitals […]
Marketers wake up to the pain of misspent resources A really disturbing recent study of 1000+ EU marketers reported that, on average, they waste 26% of their annual budget on “the wrong channels or strategies.” In other words, more than a quarter of their budget is gone and unrecoverable. In four years time, an entire […]
Note to marketers who have been investing in Facebook: Fasten your safety belts.
When Google says something is the next big thing, we tend to listen. And Progressive Web Apps (or PWAs) are, in a word, it. If you missed this news and were absent the day they had the PWA meeting at work, here’s what you should know. The nutshell version. PWAs can be summed up as […]
Price, performance, and perception. In our experience, those are the 3 criteria on which learning institutions are evaluated – by students, parents, consultants, counselors, and, well, everyone. To take our hypothesis out for a spin to see how it corners, we asked two panels of 12 undergrads – all majoring in Advertising and PR – […]