When proofreaders fall asleep

dcblog-copyfail

In marketing, we strive for precision in language.

Every word we write for a client gets scrutinized. We go for concision and speed of communication in our messages. We strive for error-free text. The reason: Because copy matters.

But nobody bats a thousand.

We need look no farther than print journalism to discover how close disaster is when we take the English language in hand as a means of talking to the masses. Here, for the record, are our favorite botched newspaper headlines, for your edification, entertainment, and response.

No. 7. Unfortunate imagery.
Panda bears won’t mate, veterinarian takes over
This one produced nightmares and other behavioral disorders among our staff.

No. 6. Really?
Cold wave linked to temperatures
So idiotic, it’s brilliant.

No. 5. Really? Part 2.
Study: Teen pregnancy drops off after age 19
You can’t put a price on good research.

No. 4. Duh.
Man, 52, is fatally slain
Ouch.

No. 3. According to Nike.
Tiger Woods plays with own balls, Nike says.
If Nike said it, it must be true.

No. 2. Duh, Part 2
Something went wrong in airplane crash, say experts.
We await the full report.

No. 1. So bad, it’s great
Camouflage vehicle disappears
It begs the question: How hard did they really look for it?

Anyhow, nothing wrong with having a little fun at work. When you’re in the mood, join us for a beverage.

RE: Social Support #Fail

Thanks to the team over at Software Advice we came across this blog post written by Analyst Ashley Verrill highlighting common mistakes companies make on twitter. So as self proclaimed social media gurus we felt it was only right that we provide our two cents.

One point from the article that we liked was “Silence is NOT Golden.” To us, nothing shows greater ignorance than one-way communication. It’s like that person you know who talks and talks and never ends up listening to what you have to say. You know that person, or worse, it’s you!

Obviously you can’t respond to everyone and companies that do this tend to appear robotic. See our very own Christine’s slightly exaggerated Valentine’s Day complaint to Dunkin’ Donuts.

Picture 4

 

What you can’t see is the dagger; Christine used the broken heart emoji, which evidently cut to the core of whichever employee was operating the DD twitter account. The response has a bit of an artificial feel to it, but Christine was happy so its purpose was served. We would have LOVED to see a sarcastic response due to the slight exaggeration on Christine’s part (see Bodyform).

The article concludes with the following question, “To Respond, or Not to Respond?”  This answer isn’t so cut and dry. Back when we initially discussed mock reviews and trolls, we acknowledged two types of negative comments- the sarcastic, and the displeased (ordinary customer service complaint). Leaving customer complaints alone can make you appear ignorant, while ignoring a mock review or “troll” may leave you better off.  However if your company decides to respond, it needs to be calculated.

In fact, some mock reviews have helpful elements.

EXAMPLE: “Hey thanks for the confusing product! The directions were so long I grew gray hairs reading it.”

Of course they could have been nicer. But maybe they have a point.

YOUR REPLY: “Thank you for the response. You can find video set up examples on our website to speed up the process!”

This can help you avoid sustaining conflict and look more mature for having a coherent and helpful response.

It is difficult to determine the right way to respond to mocking in social media. So when you’re not sure how to handle it, contact us.

 

Olympians Grabbing More Than Medals

Going For Gold

Grabbing headlines and gaining followers on social media is smart for Olympians looking to profit post Sochi. Marketers crave high profile athletes so while winning gold is your best bet to get sponsored, increasing your social presence is a close second. By catching the wave of social media that the Winter Olympics provides, athletes can increase their personal brand perception.

Twitter Medal Winners

Lebron James, Usain Bolt, Michael Phelps, Missy Franklin, Alex Morgan, Gabby Douglas, and Ryan Lochte are all athletes who profited greatly post 2012’s London Summer Olympics. We decided to take a look at the current winter olympians and their social media presence and come up with some medal winners.

dc-info-olympics

Honorable Mentions

Olympian

Twitter Handle

Tweets

Following

Followers

Bode Miller, Alpine Skiing

@MillerBode

601

96

85.1k

T.J. Oshie, Men’s Hockey

@OSH74

1644

170

248k

Julia Mancuso, Alpine Skier

@juliamancuso

2316

170

73.7k

Mikaela Shiffrin, Alpine Skiing

@MikaelaShiffrin

606

172

28.4k

Gracie Gold, Figure Skating

@GraceEGold

1713

471

90.9k

Shani Davis, Speed Skating

@ShaniDavis

352

35

23k

Meryl Davis and Charlie White, figure skating

@CharlieaWhite
Meryl_Davis

2021
(combined)

151
(combined)

136.4k
(combined)

Lindsey Jacobellis, snowboard

@LindsJacobellis

1219

187

9878

Jamie Anderson, snowboard slopestyle

@Jme_Anderson

1825

324

48.1k

Ted Ligety, alpine skiing

@tedligety

1178

158

55.1k

Gus Kenworthy, Skiing

@guskenworthy

1173

193

111k

Ryan Kesler

@Ryan_Kesler

799

144

254k

Don’t see your favorite athlete? Here’s a link where you can find all the American athlete’s twitter handles.

If you prefer Instagram over Twitter, Gizmodo, compiled a list of 19 Olympians who are must follows.

Happy Watching! Go USA!