In marketing, we strive for precision in language.
Every word we write for a client gets scrutinized. We go for concision and speed of communication in our messages. We strive for error-free text. The reason: Because copy matters.
But nobody bats a thousand.
We need look no farther than print journalism to discover how close disaster is when we take the English language in hand as a means of talking to the masses. Here, for the record, are our favorite botched newspaper headlines, for your edification, entertainment, and response.
No. 7. Unfortunate imagery.
Panda bears won’t mate, veterinarian takes over
This one produced nightmares and other behavioral disorders among our staff.
No. 6. Really?
Cold wave linked to temperatures
So idiotic, it’s brilliant.
No. 5. Really? Part 2.
Study: Teen pregnancy drops off after age 19
You can’t put a price on good research.
No. 4. Duh.
Man, 52, is fatally slain
No. 3. According to Nike.
Tiger Woods plays with own balls, Nike says.
If Nike said it, it must be true.
No. 2. Duh, Part 2
Something went wrong in airplane crash, say experts.
We await the full report.
No. 1. So bad, it’s great
Camouflage vehicle disappears
It begs the question: How hard did they really look for it?
Anyhow, nothing wrong with having a little fun at work. When you’re in the mood, join us for a beverage.