RECENT INSIGHTS
General conversion vs. funnel-specific conversion Depending on who you listen to, digital marketing programs for “General Medical Services” produced a 2.1% – 3.2% conversion rate last year. For clarity: That means that of all the people coming into a “medical services” website (from an ad, social media post, or search page, etc) only 2-3% complete […]
While Accountable Care Organizations (ACOs) continue to enact value-based healthcare, it‘s been pointed out that FQHCs have been practicing value-based care for a long time without getting any credit for it. FQHC-ACO partnerships are now opening new funding streams for FQHCs – at a time when the pressure to move toward value-based care and health […]
Most FQHC decision-makers agree that the Patient Centered Medical Home (PCMH) model is a good idea. No one can argue with its goals: Responsive, high-quality, cost-effective primary care that’s focused on the whole person. Coordinated and culturally aware. Lifelong in scope. Driven by data and accountability, with strong patient-provider relationships at its core. And PCMH […]
“Health equity” is often thought of as a dimension of “social justice” The CDC says “health equity is achieved when every person has the opportunity to attain his or her full health potential.” While we admire and applaud this concept of “health equity,” it would hold greater perceived and actual value if it were less […]
Here’s how to keep it open. Millennial distrust and dislike of primary care is well documented. In fact, Gen Y members are 2x as likely as Boomers to use retail-level care centers. Why does Gen Y – people now in the 23-39 age range – feel this way? Possibly because to them, primary care is […]
Here’s how to keep it open. There’s no shortage of advice about how healthcare organizations can attract new patients to their website. But too often, when a prospect is on-site and ready to become an actual patient, the journey stops at the New Patient page. And even though nearly 40% of patients claim to use […]
Your recruitment program is in place. Now it’s time to sharpen your focus and optimize your impact. Metrics will tell you how your recruitment program is working, but it’s necessary to use the right measurements to get a clear view of performance. Here’s a summary of the metrics you can use to evaluate the success […]
When potential employees start looking at you, be ready with content that engages them. Prospective employees at all levels investigate job opportunities by looking for meaningful content: Videos, white papers, provider interviews, patient profiles, and more. In Step 6 we address content planning and strategy for the Persona targets you attract with your recruitment program. […]
It’s time to begin reaching specific potential employees with specific messages. Many healthcare organizations make the mistake of using one-size-fits-all messaging, rather than customizing messages to build meaningful connections and boost conversion. Digital media enables you to deliver highly targeted messages to prospective employees. Here’s a summary of how to take advantage of it. In […]
A recent study called “Humanizing Brand Experience” reveals how consumers’ emotional expectations of healthcare organizations stack up in a post-pandemic market. It caught our attention because the sampling of the study is significant: More than 28,000 insured healthcare decision makers “who have received medical care in the past two years.” The study boasts a 95% […]