WHAT SCHOOL DO YOU DRIVE?

dcblog-schooldrive

Price, performance, and perception.

In our experience, those are the 3 criteria on which learning institutions are evaluated – by students, parents, consultants, counselors, and, well, everyone.

To take our hypothesis out for a spin to see how it corners, we asked two panels of 12 undergrads – all majoring in Advertising and PR – to evaluate a set of universities using car types and the perceptions that surround them. For a kicker, we also asked if there is a celebrity they might associate with the school.

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