The client:
Services:
- Service List
- Identity & Branding
- Advertising & Collateral
- Graphic Design
The story:
VETUS is Netherlands-based industrial marine brand that makes and markets more than 2000 products, from engines to exhaust systems. The acquisition of Maxwell windlasses and anchoring products signaled VETUS’ desire to enter US markets and be understood more broadly among consumer audiences. Our work – centered on print and digital advertising and event support – developed VETUS on both the B2B and B2C fronts.
The solutions:
A new brand strategy and message. For B2B communications, we explained VETUS as a systems developer. For B2C audiences, we featured consumer-directed messages and products, such as bow thrusters for weekend boaters and fishing enthusiasts. Targeted B2B and B2C digital ads. Banners ads highlighting key products and messages were used to support the overall outreach.
Graphics. To contemporize the brand and make it more eye-catching, we created splashy vehicle graphics and T-shirt designs.
Trade show support. VETUS’s event presence featured a set of clean, explanatory pull-up displays that could be used alone or in combination.
Visual branding. A family of iconic symbols was created to express the individual identities of each component group.
Key results:
Accelerated acceptance
in US markets as B2B and B2C brand.
