Ski resorts just keep on building
In our experience serving ski mountains, successfully launching slopeside condo developments means using pre-sale tactics to get out of the gate correctly.
Here are 5 ways that ski resorts can optimize pre-sales activity and build momentum.
5 pre-sale digital best practices
- Consider a Virtual Auction. In an online auction, you can create an invitation-only virtual environment where bidders are greeted, introduced to the development, and wait their turn to view floor plans and select desired units under a ticking clock countdown.
- 3D animation. A precise rendering of the finished development that floats and rotates is a powerful conversion tool. Interactive schematics and virtual tours further engagement. Video should be UHD.
- Pre-click and post-click continuity. Outreach methods for new real estate buyers usually include email, social posts, and digital ads. Be sure that there is message continuity between pre-click content (the setup) and the post-click landing environment (the handoff).
- Limit the use of filters. Too many filters can force a potential buyer to limit options too soon in the process. Price, unit size/number of bedrooms and location are enough to present relevant properties without being too limiting or demanding.
- Segmented landing pages. Ski resorts offer a range of unit sizes and locations with different price thresholds. If digital targeting focuses on different types of buyers, landing pages need to meet each type of buyer with the right message. The $275K buyer and $800K buyer have different resources and needs.
The bar is set high
Luxury real estate websites create high expectations. So ski resorts planning new real estate ventures need to make sure that launch planning includes website upgrades that are equal to the task of engaging buyers and moving them gently toward conversion.
Making website conversion simple(r)
Disclosure: Website conversion optimization has many moving parts and should really be viewed holistically to be effective and sustainable. But the ski resort industry is on its way to widespread acceptance of conversion practices for one simple reason: It turns more leads into buyers.
We think the right digital tools set the table for better website conversion optimization
When you’re ready to use data to solve online sales conversion problems, contact us.
