RECENT INSIGHTS
Approximate reading time: 2.5 minutes Most of our clients have mastered prompt engineering—crafting effective queries to get better AI responses. But the real competitive advantage lies in the next evolution: context engineering. What’s the difference? Why Context Engineering Matters: Think of it as the difference between hiring a consultant who asks good questions versus one […]
Ski resorts just keep on building In our experience serving ski mountains, successfully launching slopeside condo developments means using pre-sale tactics to get out of the gate correctly. Here are 5 ways that ski resorts can optimize pre-sales activity and build momentum. 5 pre-sale digital best practices The bar is set high Luxury real estate […]
Popups earned a bad reputation when they were first introduced. They were abrupt, interruptive, impertinent, and rude, like a bad party guest. In fact, popups used to be the most hated type of web ad, and Google penalized search rankings for popups that interfered with content delivery. But popups are enjoying a renaissance, thanks to […]
By now, ski resort operators know the truth: Around 70% of all online shopping cart transactions are abandoned. That number reaches 80% for tablets and 85% for mobile devices; the smaller the screen, the bigger the bounce. And while there’s no specific cart abandonment rate for ski resorts, there’s every reason to assume that they’re […]
Despite persistent reports that the human attention span is in freefall, marketers still use long-format content on their websites. Some examples: Brutally long lists of 15 bullets or more. Explainer videos longer than 5 minutes. 57-slide presentations. 10-step purchase processes. Deadly dull downloadable documents. Marketers, there’s nothing wrong with deep content – users will engage […]
More than 75% of consumers are troubled by the threat of AI “misinformation” (Forbes), which explains why brands are voicing concerns about AI shaking consumer trust in content authenticity. The bad news: erosion of consumer trust in website content is a threat to website conversion rates. The good news: marketers can send signals that build […]
What is Threads? Released on July 5, 2023 by Instagram, “Threads offers a new, separate space for real-time updates and public conversations.” On initial launch it has created a lot of buzz, with over 100 million new users joining in the first week. Threads makes it easy: Account setup is fast and simple, just use […]
It’s well known that FQHCs have a patient base that’s 20% uninsured. But no one talks about the fact that 20% of FQHC patients have private insurance, a number that has grown in recent years. Maybe the growth in private pay consumers is happening because FQHCs outperform private practice physicians on many quality-of-care criteria. The […]
Something happens to consumers when a website asks them for something, whether it’s payment, personal information, or anything of value. Typically, people pump the brakes. Example: Online shopping cart abandonment is nearly 70%. The point: Requiring a visitor to share their email address, create an account or password, enter a credit card number, or subscribe […]
If you’re a content marketer, you’re probably familiar with this dynamic. Your data shows that targets will click through to the content you’re offering, engage it, read it, watch it, maybe even share it….and never buy a thing from you. After a while, it’s easy to get disillusioned: You’re clearly successful at getting awareness and […]