While the dialogue between ChatGPT and the marketing world continues to evolve, it’s a good time to note that some age-old principles are still in effect, namely GIGO aka Garbage In, Garbage Out. If you ask a stupid question, you know what to expect in return. And if you ask ChatGPT (or any AI platform) […]
If you’re monitoring multiple digital ad campaigns in Google Ads, chances are that you will want to change automated bid strategies – maybe shifting from maximizing clicks to maximizing conversions, for example. After you shift bid strategy, ad performance overall goes downhill. Suddenly and steeply. Google calls this “minor performance fluctuations.” But when digital ad […]