RECENT INSIGHTS
It’s as if Facebook listened to a focus group of marketers complaining about ad targeting: “It’s getting brutal….social makes it harder, not easier….my dollars are already stretched too thin….how can I be sure I’m reaching the right people….and how do I know I’m spending in the right places?” And then, Facebook looked deeply into its […]
When Google says something is the next big thing, we tend to listen. And Progressive Web Apps (or PWAs) are, in a word, it. If you missed this news and were absent the day they had the PWA meeting at work, here’s what you should know. The nutshell version. PWAs can be summed up as […]
Taglines: Still tagging along You might think that the transparency created by digital communications between consumers and brands would make advertisers stop cranking out empty taglines. After all, if “advertising” is a conversation that unfolds gradually, why start it out (or punctuate it) with a chest-thumping, self-congratulatory catchphrase? Yet the tagline lives on. Caution: Handle […]
Headlines still lead the way. You’re revamping your website. Or posting on social media. Or maybe you’re writing a blog or creating an email subject line. It doesn’t matter what the medium is, the message is what matters. And it all comes down to the headline, which is how consumers determine if your content is […]
They did it again Facebook, like it or not, has changed the way its news feed serves content to users. We all know the truth: Facebook was once viewed as a Mecca for brands – a way to sidestep traditional advertising, connect directly with consumers, and cultivate a dialogue that would ultimately catalyze sales. But […]
Twain, as usual, said it best: “Old habits can’t be thrown out the upstairs window,” said Mark Twain. “They have to be coaxed down the stairs one step at a time.” So it goes with website content management. Old habits (neglect being the #1 bad guy) die hard. So make 2016 the year that you […]