RECENT INSIGHTS
While the dialogue between ChatGPT and the marketing world continues to evolve, it’s a good time to note that some age-old principles are still in effect, namely GIGO aka Garbage In, Garbage Out. If you ask a stupid question, you know what to expect in return. And if you ask ChatGPT (or any AI platform) […]
It starts with a lie. “Hi, I’m Stacy,” says the pop-up avatar in a speech bubble, in the lower right corner of your screen. But we all know that Stacy is a bot. It often gets worse from there. “Stacy” doesn’t understand what you want or need. “She” isn’t aware that you’re (choose all that apply) 1. […]
Yes, you should be using captioned copy in your video content Let’s start with the benefits: 100+ studies say that video captions boost comprehension and recall of video content. Captions are especially relevant in social media, where the default “Mute” setting for most videos has helped captioned videos earn 40% more views than non-captioned ones. […]