Standing by: CHC websites are usually very slow

Out of the CHC websites surveyed

3 Things to Know:

1. Speed matters. More than 50% of people leave a page when it takes more than 3.0 seconds to load. Healthcare websites in general often take more than 5.0 seconds to load (mobile and desktop), so the category as a whole has a speed issue and an SEO issue, since Google uses speed as a site ranking factor.
2. A mobile reminder. Mobile pages are evaluated separately for SEO results – they don’t inherit the main site’s SEO ranking. So consider mobile site design and loading speed as a separate but parallel issue to the performance of your main site.
3. Actions.
   1. If you use WordPress, explore ways to speed it up.
      • Delete unused plugins
      • Clean up your media library
      • Reduce image file size without sacrificing quality
   2. Try Google’s PageSpeed Insights test to find out which pages are slow to load, and why.
   3. Contact drinkcaffeine for a free and friendly consultation.

About the drinkcaffeine Health Center Website Study:

• A sample of 237 Community Health Center websites nationally
• Each one evaluated on 12 essential performance criteria
• Confidence interval/Margin of Error: 5.8% with 95% confidence

When you’re ready to use data to solve healthcare communications problems, contact us.