RECENT INSIGHTS
Most motorcoach operators have a long list of clients they’ve worked with over the years. At some point, they look at that list and realize they haven’t heard from a meaningful portion of those clients in two, three, sometimes four years. Why not? The assumption is that those clients have moved on, so the focus […]
Does this sound familiar: A motorcoach company completes a trip. Everything goes well. The driver is professional, the experience meets expectations, and the invoice is paid. And then, in most cases, nothing else happens. The trip ends, the driver heads back to the yard, and the relationship goes quiet. There’s no follow-up, no continuation, no […]
Approximate reading time: 2.5 minutes At this point, everyone and their mother has started using ChatGPT and made other attempts to start using AI tools within their organization. Yet most organizations take a tactical approach to their entry into AI. They try the latest solution that was pitched to them, or test out the most […]
Approximate reading time: 2.5 minutes Most of our clients have mastered prompt engineering—crafting effective queries to get better AI responses. But the real competitive advantage lies in the next evolution: context engineering. What’s the difference? Why Context Engineering Matters: Think of it as the difference between hiring a consultant who asks good questions versus one […]
Ski resorts just keep on building In our experience serving ski mountains, successfully launching slopeside condo developments means using pre-sale tactics to get out of the gate correctly. Here are 5 ways that ski resorts can optimize pre-sales activity and build momentum. 5 pre-sale digital best practices The bar is set high Luxury real estate […]
Digital advertising for ski resorts: Lots of work, little return The problems with digital advertising are well known to ski resort marketers. Too much waste. Endless adjustments to control messaging, promotions, and offers. Inconsistent branding. Plus managing content delivery on multiple ad platforms (search, display networks, YouTube, social media, and others). But many resorts rely […]
Sometimes websites have good SEO, a good message, and even good intentions, but they can’t seem to close deals and complete transactions. Users keep bouncing out, abandoning forms, hesitating to Buy Now, and in general dropping the website like it was 3rd period Latin. In fact, around 55% of shoppers indicate that friction at checkout […]
Healthcare CMOs are noticing something odd about how their websites convert inbound visitors to new patients. Research indicates that 65% of website traffic to medical landing pages (i.e. with Contact Forms) comes through search ads, while social media ads represent just 20% of inbound traffic – but social visitors convert at 2x the rate. True, […]
If you don’t have (or don’t use) a Brand Style Guide, you’re not alone. A 2021 Statista study of various U.S. industries showed that while 30 percent of respondents said brand guidelines were used by their organizations, 15 percent said their organizations did not have brand guidelines. We’ve created many brand style guides, and the […]
Reminder to ski resort marketers and decision makers: Noah built the ark before it rained. So, in the interest of good planning, we thought we’d remind you of 5 tasks to handle before it starts to snow. 1 – Audit website ecommerce Ecommerce audit. Assess the UX for your 5 most important types of transactions. […]