RECENT INSIGHTS
Here’s how to keep it open. There’s no shortage of advice about how healthcare organizations can attract new patients to their website. But too often, when a prospect is on-site and ready to become an actual patient, the journey stops at the New Patient page. And even though nearly 40% of patients claim to use […]
Your recruitment program is in place. Now it’s time to sharpen your focus and optimize your impact. Metrics will tell you how your recruitment program is working, but it’s necessary to use the right measurements to get a clear view of performance. Here’s a summary of the metrics you can use to evaluate the success […]
When potential employees start looking at you, be ready with content that engages them. Prospective employees at all levels investigate job opportunities by looking for meaningful content: Videos, white papers, provider interviews, patient profiles, and more. In Step 6 we address content planning and strategy for the Persona targets you attract with your recruitment program. […]
It’s time to begin reaching specific potential employees with specific messages. Many healthcare organizations make the mistake of using one-size-fits-all messaging, rather than customizing messages to build meaningful connections and boost conversion. Digital media enables you to deliver highly targeted messages to prospective employees. Here’s a summary of how to take advantage of it. In […]
A recent study called “Humanizing Brand Experience” reveals how consumers’ emotional expectations of healthcare organizations stack up in a post-pandemic market. It caught our attention because the sampling of the study is significant: More than 28,000 insured healthcare decision makers “who have received medical care in the past two years.” The study boasts a 95% […]
Your digital recruitment efforts are ready to create an influx of new job candidates to your website. Here’s how to make sure they stick around. Strong recruitment outreach for healthcare employees depends equally strong web environments where prospects become applicants. Web asset development will create experiences that keep candidates engaged. 3 Actions: 1. Create custom […]
You’re ready to reach out to prospective employees. Here are some strategies to focus your outreach. 1. Mobilize current employees If carefully chosen, they hold great potential as recruiters, spokespersons, social media advocates, closers, and mentors. Actions: Initiate a bonus program for internal referrals of new employees. Bonuses ($1000 is typical), paid time off, trips, […]
You know your job candidates are out there – but you need to pinpoint who they are, where they are, and what to say to them. Landing quality prospects means delivering messages that say the right thing to the right person at the right time. Persona Groups, Journey Maps, and Message development will tell you […]
You recognize the need to attract new employees, and you need to start reaching them. Now. We get it. No one appreciates the immediate challenges of healthcare labor markets more than we do. But first, we must gaze in the mirror. Assessment of your Employer Brand means knowing its strengths and weaknesses It can be […]
Healthcare marketers know better than most that words have consequences. That’s why healthcare services need to be understood in terms of how their names impact patient expectations and perceptions. Example: “Women’s Health” began as a movement but today it is a defined category of healthcare that consolidates OB-GYN services and reproductive health, menopausal care, weight […]