RECENT INSIGHTS
You know your job candidates are out there – but you need to pinpoint who they are, where they are, and what to say to them. Landing quality prospects means delivering messages that say the right thing to the right person at the right time. Persona Groups, Journey Maps, and Message development will tell you […]
You recognize the need to attract new employees, and you need to start reaching them. Now. We get it. No one appreciates the immediate challenges of healthcare labor markets more than we do. But first, we must gaze in the mirror. Assessment of your Employer Brand means knowing its strengths and weaknesses It can be […]
Healthcare marketers know better than most that words have consequences. That’s why healthcare services need to be understood in terms of how their names impact patient expectations and perceptions. Example: “Women’s Health” began as a movement but today it is a defined category of healthcare that consolidates OB-GYN services and reproductive health, menopausal care, weight […]
Marketers, be ready when Google Analytics 4 replaces Universal Analytics in 2023. If the promises Google has made about GA4 come true, marketers can expect a new tool that improves journey tracking, engagement analysis, and user privacy, tracking, and reporting. But first, we have to say goodbye to Universal Analytics. What you need to know: […]
Reducible risk: Few CHC websites are enhancing security Out of the CHC websites surveyed 96% DO NOT use a web application firewall 4% DO use a web application firewall 3 Things to Know: WordPress is vulnerable. Some security providers say 70%+ of WordPress installations are vulnerable to hacking. Services such as Cloudflare, a […]
Knock knock: CHC websites don’t exactly open the door for new patients Out of the CHC websites surveyed 68% DO NOT have a patient portal 32% DO have a patient portal 3 Things to Know: Almost 40% of patients use patient portals. The trend line of patients engaging portals is escalating, which means […]
Standing by: CHC websites are usually very slow Out of the CHC websites surveyed 67% Load in 6.0 seconds or more 27% Load in 3.5 – 5.5 seconds 6% Load in 0 – 3.0 seconds 3 Things to Know: Speed matters. More than 50% of people leave a page when it takes […]
More than 92% of consumers see the importance of merging physical and mental healthcare The statement we tested: “It’s important for healthcare systems to merge physical and mental health care.” 60.6% Strongly Agree32.8% Agree3.6% Disagree1.0% Strongly Disagree2.0% Don’t Know NOTE: Nearly twice as many respondents “Strongly Agree” than “Agree” For consideration: Consolidated Health Assessment […]
Every day, you get requests Internal stakeholders from every corner of the organization sometimes make unexpected demands of marketing. Digital ads. Social posts. Brochures. Indeed ads. Website content tweaks. Videos. Press Releases. And it’s hard to say no. So consider the following 4 action steps to put a triage plan in place. 1. Have an […]
There is confusion and disagreement about “Behavioral” vs “Mental” health The statement we tested: “The term “behavioral health” means the same thing as “mental health.” 23.5% Strongly Agree25.8% Agree33.4% Disagree5.6% Strongly Disagree11.3% Don’t Know The terms “behavioral health” and “mental health” are often used interchangeably, although behavioral health is understood to be the broader […]