RECENT INSIGHTS
The airline analogy Author Michael Okuji wrote about the issue of CHC waiting lists. He made the point that a Community Health Center is much like an airline. “We envision the airline (CHC) has an airplane (clinic) with seats to be occupied to deliver the passenger (patient) to a destination (care). The airline, like the […]
The public has questions. Here’s how to answer them. Healthcare communications people? Your next challenge is here to see you. Public-facing content regarding COVID vaccines is the next leg of the journey for healthcare communicators at the regional level, even as the pandemic continues its national (and global) system-wide impact on healthcare. Before the task […]
What’s a healthcare marketer to do? Consumers are eating up video content faster than it can be produced. Having video lead the way in your content marketing efforts is no longer an option. Healthcare consumers prefer video over text by 4 to 1. And, equally important, Google agrees. If you need quality video, here are […]
Approximate reading time: 3 minutes Before the pandemic, mental and behavioral health was suffering from some all-too-familiar symptoms: misunderstood, marginalized, and stigmatized. A 2019 quantitative mental health perception study had this rather eyebrow-raising McNugget: “one in four U.S. adults did not believe depression, anxiety, substance use, eating disorders, or autism were a form of mental […]
Approximate reading time: 2 minutes Much has been written regarding Millennials (aka Gen Y) and their relationship with skiing. But if you’re a marketing director at an independent mountain who thinks skiing will be around for another generation or two, there are opportunities afoot. It’s time to understand how to attract Gen Z to your […]
Approximate reading time: 2.5 minutes It’s been quite a ride for the Community Health Center. Since funding increased under the ACA, there’s evidence that the nation’s 1400 community health centers have upped their game. More are offering same-day appointments. There’s more off-hours medical consulting, more bilingual staff, and greater use of electronic health records to […]
Approximate reading time: 2.5 minutes Michael Vigeant is the CEO of Great Blue research. He’s a 25-year veteran of consumer and B2B research and a longtime ally of drinkcaffeine. He knows things. That’s why we interviewed him. DC: What should brands know about research right now? A: Research is not an external function or luxury. […]
Approximate reading time: 2.5 minutes Isolation. Communication problems. Eyestrain. Headaches. Back pain. Anxiety. Substance abuse. Stress. Who knew that working from home would actually increase the burnout rate among students and professionals? But here we are, facing a new set of vocational and educational challenges, which means a new set of opportunities for enterprising healthcare […]
Approximate reading time: 2.5 minutes Something amazing is happening as private school teachers move coursework online. The abrupt migration to online learning has created, in our view, a massive content marketing opportunity for Admissions and Marketing directors at private schools to recruit new students and retain current ones. Before, parents may have been paying for […]
Approximate reading time: 2.5 minutes Colleges and universities have long been known for healthcare delivery that specialized in treating twisted ankles, food poisoning, or Category 5 hangovers. But today, students (and their parents) need more, and it starts with two crucial elements: Clear policies and clear communication. For college marketing directors, COVID-19 communications can be […]