RECENT INSIGHTS
Reminder to ski resort marketers and decision makers: Noah built the ark before it rained. So, in the interest of good planning, we thought we’d remind you of 5 tasks to handle before it starts to snow. 1 – Audit website ecommerce Ecommerce audit. Assess the UX for your 5 most important types of transactions. […]
Google’s Performance Max (or PMAX to its friends) may be accused of having a name that promises a lot, but it’s earning a reputation for delivering on what it promises – and this is good news for ski resorts. How PMAX works Unlike traditional Google campaigns, PMAX leverages Google’s AI to deliver ads across Search, […]
While the dialogue between ChatGPT and the marketing world continues to evolve, it’s a good time to note that some age-old principles are still in effect, namely GIGO aka Garbage In, Garbage Out. If you ask a stupid question, you know what to expect in return. And if you ask ChatGPT (or any AI platform) […]
AI erodes confidence in text and images We all know that artificial intelligence can draft copy and iterate images at an alarmingly fast rate. Raise your hand if you haven’t checked out ChatGPT. But AI’s ability to fabricate copy is making a growing number of consumers ask questions such as: “Is this authentic?” “Can I […]