RECENT INSIGHTS
If you don’t have (or don’t use) a Brand Style Guide, you’re not alone. A 2021 Statista study of various U.S. industries showed that while 30 percent of respondents said brand guidelines were used by their organizations, 15 percent said their organizations did not have brand guidelines. We’ve created many brand style guides, and the […]
It’s well known that FQHCs have a patient base that’s 20% uninsured. But no one talks about the fact that 20% of FQHC patients have private insurance, a number that has grown in recent years. Maybe the growth in private pay consumers is happening because FQHCs outperform private practice physicians on many quality-of-care criteria. The […]
Did you hear about the Zoe Kravitz Super Bowl ad for Michelob Ultra? The spot uses the sounds of near-silence – whispers, tapping finger nails, carbonated fizzing – to draw viewers into the ad by their ears as much as their eyes. The auditory phenomenon Michelob was leveraging is called ASRM, or Autonomous Sensory Meridian […]
Nonprofit hospitals can profit from today’s marketplace Hospitals are in the midst of a slow motion pivot in their business model. The movement is glacial, but it’s there. Still rooted in a fee-for-service reimbursement model that emphasizes quantity, hospitals are now under pressure to move toward a qualitative model driven by outcomes. (And better branding, […]
To B2B or not to B2B: That is the question Many boating brands that sell to consumers as well as other businesses still feel like they’re facing an existential crisis: Are we primarily a B2B brand or a B2C brand? Our view: It’s a false choice. The idea that commercial-industrial brands should have fundamentally different […]
The convergence of Gen Y and Z and the new job market. The idea of apprenticeship is an old one. The word alone takes you back to the days when the objective of an education was not a test score, but mastery of a process and pride in the outcome. It’s a concept that both […]
As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]