RECENT INSIGHTS
It’s well known that FQHCs have a patient base that’s 20% uninsured. But no one talks about the fact that 20% of FQHC patients have private insurance, a number that has grown in recent years. Maybe the growth in private pay consumers is happening because FQHCs outperform private practice physicians on many quality-of-care criteria. The […]
While Accountable Care Organizations (ACOs) continue to enact value-based healthcare, it‘s been pointed out that FQHCs have been practicing value-based care for a long time without getting any credit for it. FQHC-ACO partnerships are now opening new funding streams for FQHCs – at a time when the pressure to move toward value-based care and health […]
Most FQHC decision-makers agree that the Patient Centered Medical Home (PCMH) model is a good idea. No one can argue with its goals: Responsive, high-quality, cost-effective primary care that’s focused on the whole person. Coordinated and culturally aware. Lifelong in scope. Driven by data and accountability, with strong patient-provider relationships at its core. And PCMH […]
Reducible risk: Few CHC websites are enhancing security Out of the CHC websites surveyed 96% DO NOT use a web application firewall 4% DO use a web application firewall 3 Things to Know: WordPress is vulnerable. Some security providers say 70%+ of WordPress installations are vulnerable to hacking. Services such as Cloudflare, a […]
Knock knock: CHC websites don’t exactly open the door for new patients Out of the CHC websites surveyed 68% DO NOT have a patient portal 32% DO have a patient portal 3 Things to Know: Almost 40% of patients use patient portals. The trend line of patients engaging portals is escalating, which means […]
Standing by: CHC websites are usually very slow Out of the CHC websites surveyed 67% Load in 6.0 seconds or more 27% Load in 3.5 – 5.5 seconds 6% Load in 0 – 3.0 seconds 3 Things to Know: Speed matters. More than 50% of people leave a page when it takes […]
Every day, you get requests Internal stakeholders from every corner of the organization sometimes make unexpected demands of marketing. Digital ads. Social posts. Brochures. Indeed ads. Website content tweaks. Videos. Press Releases. And it’s hard to say no. So consider the following 4 action steps to put a triage plan in place. 1. Have an […]
Invisible Providers: CHC websites don’t share provider information 56% of CHC websites have provider info 44% Do not have any provider information 3 Things to Know: Provider bios drive patient engagement. The Journal of Medical Internet Research reported that short provider video segments improved appointment bookings and counteracted negative provider reviews because the content […]
59% of CHC websites have a translation feature 41% Do not have translations 3 Things to Know: Language is a Social Determinant of Health (SDoH). Research has shown “a positive correlation between limited literacy and chronic conditions including diabetes and cancer.” The CHC mission calls for websites translated in a way that improves […]
Mainstream consumer brands have known for a long time that their brand identity as an employer has HR and operational value, not just consumer value. Southwest Airlines, for example, has found that attracting and keeping good pilots and staff demands strong branding, inside and out. Healthcare is no different. And, given the acute industry-wide labor […]