Thinking

RECENT INSIGHTS

Roles & Responsibilities: Part 4 of 4 blog image

Roles & Responsibilities: Part 4 of 4

Posted on by

Insight 4: Health insurers are perceived as responsible for making sure the right care is received. A drinkcaffeine study of 300+ consumer healthcare decision makers reveals what people are prepared to believe about healthcare, and how healthcare decision makers can unlock market potential as they pursue the goal of population health. More than 55% of […]

Read the full article 

Roles & Responsibilities: Part 3 of 4 blog image

Roles & Responsibilities: Part 3 of 4

Posted on by

Insight 3: Doctors are not always perceived to be responsible for making a patient better. A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Around 70% of consumers think their doctor […]

Read the full article 

Roles & Responsibilities: Part 2 of 4 blog image

Roles & Responsibilities: Part 2 of 4

Posted on by

Insight 2: Many consumers don’t think coordination of care should be their responsibility. A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Access the full study. More than one third of […]

Read the full article 

Healthcare Recruitment: Video Required blog image

Healthcare Recruitment: Video Required

Posted on by

Healthcare needs qualified job applicants. Zoom can help. Let’s remember that healthcare faced a labor shortage before the pandemic. We know what happened next. As the healthcare workload intensified through COVID, many providers – especially at lower-wage levels – decided to bail out. This left the remaining workers to burn out. If you’re a healthcare […]

Read the full article 

Roles & Responsibilities: Part 1 of 4 blog image

Roles & Responsibilities: Part 1 of 4

Posted on by

Insight 1: Consumers are ready to self-educate on health problems. A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about healthcare, and how healthcare decision-makers can unlock market potential as they pursue the goal of population health. Access the full study. 89% of consumer healthcare decision makers agree that […]

Read the full article 

The CHC Perception Vacuum: Part 4 blog image

The CHC Perception Vacuum: Part 4

Posted on by

Insight 4: CHC providers are not viewed as being “more committed” A drinkcaffeine study of 300+ consumer healthcare decision-makers reveals what people are prepared to believe about CHCs, and how CHCs can unlock market potential as they pursue the goal of population health. Access the full study. 42% disagree that CHC healthcare providers are “more […]

Read the full article 

3 ways marketing can help shift the healthcare payer mix blog image

3 ways marketing can help shift the healthcare payer mix

Posted on by

Hospitals, CHCs, medical centers and group practices are all prisoners of their geography and demography; socioeconomically burdened locales typically yield a patient base reliant on government-subsidized care. To lower margins further, Medicaid and medical assistance patients often have secondary conditions that make their condition more difficult, time-consuming, and costly to treat. And the hits just […]

Read the full article