RECENT INSIGHTS
What is Threads? Released on July 5, 2023 by Instagram, “Threads offers a new, separate space for real-time updates and public conversations.” On initial launch it has created a lot of buzz, with over 100 million new users joining in the first week. Threads makes it easy: Account setup is fast and simple, just use […]
If you’re a content marketer, you’re probably familiar with this dynamic. Your data shows that targets will click through to the content you’re offering, engage it, read it, watch it, maybe even share it….and never buy a thing from you. After a while, it’s easy to get disillusioned: You’re clearly successful at getting awareness and […]
Yes, you should be using captioned copy in your video content Let’s start with the benefits: 100+ studies say that video captions boost comprehension and recall of video content. Captions are especially relevant in social media, where the default “Mute” setting for most videos has helped captioned videos earn 40% more views than non-captioned ones. […]
Does healthcare marketing still have a pulse? The rate of scientific and technological advancement in healthcare is dizzying. Gene therapy and “precision medicine.” Artificial intelligence. Immunotherapy. Stem cell advancements. Big data. Virtual reality. You can see the technology tsunami reflected in healthcare marketing . Gone are messages about compassionate practitioners. Front and center is technical […]
Marketers often sit atop a mountain of content. Some of it is very valuable, some not so much. Which is why it’s a good idea to delineate categories as you develop content marketing to fulfill inbound interest. Plus, going forward, having a clear idea of the value of different types of content will keep you […]