RECENT INSIGHTS
Approximate reading time: 2.5 minutes Michael Vigeant is the CEO of Great Blue research. He’s a 25-year veteran of consumer and B2B research and a longtime ally of drinkcaffeine. He knows things. That’s why we interviewed him. DC: What should brands know about research right now? A: Research is not an external function or luxury. […]
Approximate reading time: 2.5 minutes Something amazing is happening as private school teachers move coursework online. The abrupt migration to online learning has created, in our view, a massive content marketing opportunity for Admissions and Marketing directors at private schools to recruit new students and retain current ones. Before, parents may have been paying for […]
Approximate reading time: 2.5 minutes Colleges and universities have long been known for healthcare delivery that specialized in treating twisted ankles, food poisoning, or Category 5 hangovers. But today, students (and their parents) need more, and it starts with two crucial elements: Clear policies and clear communication. For college marketing directors, COVID-19 communications can be […]
As video conferencing has become a primary means of communication, there’s a new space ready for branding. And it’s right behind you. Zoom Virtual Backgrounds are useful for a number of reasons. They can increase a sense of professionalism, block out distractions (or messes!), and work as an icebreaker. Here are a few things to […]
Enrolling applicants during this crisis is challenging. We get that. Schools are looking for ways to differentiate themselves when they can’t invite applicants onto the campus or into a classroom, right? Not so fast. One of the most important success factors driving the classroom experience is the faculty – their passion, their ability to communicate, […]
Good morning Mr. Mom! Educational institutions often refer to the parents of the students they teach as “partners.” During the present Covid-19 siege, as K-12 schools move their curricula online and pivot to parents for virtual schooling, that reference is about to become a reality. Working parents confronted with this new role are a bit […]
Viewbooks are demanding, resource-draining, black holes from which neither light nor budgets can escape. They’ve been around in various forms since the 1860s, and yes, someone actually composed a history of viewbooks if you’re in an odd mood. Today it’s still an article of faith among many that having a sharp, hi-quality viewbook is a […]
Raise your hand if you dread the viewbook We understand. We work with many schools that still agonize over whether to continue to pour resources into what has become an article of blind faith: Thou shalt have a Printed Viewbook and It Shall Be a Thing of Beauty. Here’s our two cents on the viewbook, […]