RECENT INSIGHTS
A recent study called “Humanizing Brand Experience” reveals how consumers’ emotional expectations of healthcare organizations stack up in a post-pandemic market. It caught our attention because the sampling of the study is significant: More than 28,000 insured healthcare decision makers “who have received medical care in the past two years.” The study boasts a 95% […]
Reducible risk: Few CHC websites are enhancing security Out of the CHC websites surveyed 96% DO NOT use a web application firewall 4% DO use a web application firewall 3 Things to Know: WordPress is vulnerable. Some security providers say 70%+ of WordPress installations are vulnerable to hacking. Services such as Cloudflare, a […]
Knock knock: CHC websites don’t exactly open the door for new patients Out of the CHC websites surveyed 68% DO NOT have a patient portal 32% DO have a patient portal 3 Things to Know: Almost 40% of patients use patient portals. The trend line of patients engaging portals is escalating, which means […]
Standing by: CHC websites are usually very slow Out of the CHC websites surveyed 67% Load in 6.0 seconds or more 27% Load in 3.5 – 5.5 seconds 6% Load in 0 – 3.0 seconds 3 Things to Know: Speed matters. More than 50% of people leave a page when it takes […]
More than 92% of consumers see the importance of merging physical and mental healthcare The statement we tested: “It’s important for healthcare systems to merge physical and mental health care.” 60.6% Strongly Agree32.8% Agree3.6% Disagree1.0% Strongly Disagree2.0% Don’t Know NOTE: Nearly twice as many respondents “Strongly Agree” than “Agree” For consideration: Consolidated Health Assessment […]
Every day, you get requests Internal stakeholders from every corner of the organization sometimes make unexpected demands of marketing. Digital ads. Social posts. Brochures. Indeed ads. Website content tweaks. Videos. Press Releases. And it’s hard to say no. So consider the following 4 action steps to put a triage plan in place. 1. Have an […]
There is confusion and disagreement about “Behavioral” vs “Mental” health The statement we tested: “The term “behavioral health” means the same thing as “mental health.” 23.5% Strongly Agree25.8% Agree33.4% Disagree5.6% Strongly Disagree11.3% Don’t Know The terms “behavioral health” and “mental health” are often used interchangeably, although behavioral health is understood to be the broader […]
Invisible Providers: CHC websites don’t share provider information 56% of CHC websites have provider info 44% Do not have any provider information 3 Things to Know: Provider bios drive patient engagement. The Journal of Medical Internet Research reported that short provider video segments improved appointment bookings and counteracted negative provider reviews because the content […]
More than 90% of consumers say that addiction involves both physical and mental health: The statement we tested: “Addiction is both a physical and mental health condition.” 48.7% Strongly Agree 41.7% Agree 4.0% Disagree 1.3% Strongly disagree 4.3% Don’t know. It’s been nearly 65 years since the AMA declared alcoholism an illness, and it seems […]
59% of CHC websites have a translation feature 41% Do not have translations 3 Things to Know: Language is a Social Determinant of Health (SDoH). Research has shown “a positive correlation between limited literacy and chronic conditions including diabetes and cancer.” The CHC mission calls for websites translated in a way that improves […]