RECENT INSIGHTS
Healthcare CMOs are noticing something odd about how their websites convert inbound visitors to new patients. Research indicates that 65% of website traffic to medical landing pages (i.e. with Contact Forms) comes through search ads, while social media ads represent just 20% of inbound traffic – but social visitors convert at 2x the rate. True, […]
When the federal government mandated that hospitals and insurers post their prices online (back in Jan 2021), the industry entered a state of shock, with concerns about implementation, tracking, and bottom-line impact. There’s some evidence that only 20-25% of hospitals are in compliance with the rule. Among the non-compliant ones, only two hospitals have been […]
5 Ways to Upgrade Your Healthcare Images Marketers are often stuck with a healthcare photography library dominated by drab exam-rooms, painfully cheesy staff photos, and stock images with all the visual stopping power of shirt cardboard. Here are 5 quick ways out of the putty-colored forest of healthcare photography. 1. Know the HIPAA restrictions. Of […]
General conversion vs. funnel-specific conversion Depending on who you listen to, digital marketing programs for “General Medical Services” produced a 2.1% – 3.2% conversion rate last year. For clarity: That means that of all the people coming into a “medical services” website (from an ad, social media post, or search page, etc) only 2-3% complete […]
While Accountable Care Organizations (ACOs) continue to enact value-based healthcare, it‘s been pointed out that FQHCs have been practicing value-based care for a long time without getting any credit for it. FQHC-ACO partnerships are now opening new funding streams for FQHCs – at a time when the pressure to move toward value-based care and health […]
Most FQHC decision-makers agree that the Patient Centered Medical Home (PCMH) model is a good idea. No one can argue with its goals: Responsive, high-quality, cost-effective primary care that’s focused on the whole person. Coordinated and culturally aware. Lifelong in scope. Driven by data and accountability, with strong patient-provider relationships at its core. And PCMH […]
“Health equity” is often thought of as a dimension of “social justice” The CDC says “health equity is achieved when every person has the opportunity to attain his or her full health potential.” While we admire and applaud this concept of “health equity,” it would hold greater perceived and actual value if it were less […]
Here’s how to keep it open. Millennial distrust and dislike of primary care is well documented. In fact, Gen Y members are 2x as likely as Boomers to use retail-level care centers. Why does Gen Y – people now in the 23-39 age range – feel this way? Possibly because to them, primary care is […]
Here’s how to keep it open. There’s no shortage of advice about how healthcare organizations can attract new patients to their website. But too often, when a prospect is on-site and ready to become an actual patient, the journey stops at the New Patient page. And even though nearly 40% of patients claim to use […]
Your recruitment program is in place. Now it’s time to sharpen your focus and optimize your impact. Metrics will tell you how your recruitment program is working, but it’s necessary to use the right measurements to get a clear view of performance. Here’s a summary of the metrics you can use to evaluate the success […]