RECENT INSIGHTS
What’s a healthcare marketer to do? Consumers are eating up video content faster than it can be produced. Having video lead the way in your content marketing efforts is no longer an option. Healthcare consumers prefer video over text by 4 to 1. And, equally important, Google agrees. If you need quality video, here are […]
The Destination Medical Center: Is this where healthcare is heading? There’s a relatively new term being used among specialty hospitals and large health systems: Destination Medical Center. It’s a fairly self-explanatory term. But we think it points to the larger issue of the rising tide of consumerism in health care, and healthcare marketers’ efforts to […]
As health systems expand, opportunities emerge for smaller hospitals. Here at our scenic CT shoreline headquarters, we are surrounded by monster health brands. Yale New Haven Health, the dominant regional Academic Medical Center, is right next door. UCONN and Hartford Healthcare are slugging it out in the center of the state. Humana is a longstanding […]