RECENT INSIGHTS
Sometimes websites have good SEO, a good message, and even good intentions, but they can’t seem to close deals and complete transactions. Users keep bouncing out, abandoning forms, hesitating to Buy Now, and in general dropping the website like it was 3rd period Latin. In fact, around 55% of shoppers indicate that friction at checkout […]
It starts with a lie. “Hi, I’m Stacy,” says the pop-up avatar in a speech bubble, in the lower right corner of your screen. But we all know that Stacy is a bot. It often gets worse from there. “Stacy” doesn’t understand what you want or need. “She” isn’t aware that you’re (choose all that apply) 1. […]
Yes, you should be using captioned copy in your video content Let’s start with the benefits: 100+ studies say that video captions boost comprehension and recall of video content. Captions are especially relevant in social media, where the default “Mute” setting for most videos has helped captioned videos earn 40% more views than non-captioned ones. […]