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It’s time for ski resorts to use AI to optimize digital advertising blog image

It’s time for ski resorts to use AI to optimize digital advertising

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Digital advertising for ski resorts: Lots of work, little return The problems with digital advertising are well known to ski resort marketers. Too much waste. Endless adjustments to control messaging, promotions, and offers. Inconsistent branding. Plus managing content delivery on multiple ad platforms (search, display networks, YouTube, social media, and others). But many resorts rely […]

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What adaptive skiing teaches us blog image

What adaptive skiing teaches us

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A recent pro bono engagement with Mount Snow’s adaptive ski program reminded us of a few central (but not always visible) truths regarding the ski resort industry. And life in general. If ever there was an industry that needed to adapt to change, it’s the ski resort industry Climate change. The slow eclipse of Baby […]

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