RECENT INSIGHTS
Healthcare CMOs are noticing something odd about how their websites convert inbound visitors to new patients. Research indicates that 65% of website traffic to medical landing pages (i.e. with Contact Forms) comes through search ads, while social media ads represent just 20% of inbound traffic – but social visitors convert at 2x the rate. True, […]
What is Threads? Released on July 5, 2023 by Instagram, “Threads offers a new, separate space for real-time updates and public conversations.” On initial launch it has created a lot of buzz, with over 100 million new users joining in the first week. Threads makes it easy: Account setup is fast and simple, just use […]
What is Lemon8? Lemon8 has been called “TikTok’s sister” because it’s owned by the same company. According to its App Store description, Lemon8 is “a place for young creatives to share a diversity of content from fashion, makeup, food, and travel, to homewares, pets, and anything else you can imagine.“ Ignoring whether “a diversity of […]