When C-suite leaders ask, “How good is our website conversion?” here are a few things to remember
General conversion vs. funnel-specific conversion Depending on who you listen to, digital marketing programs for “General Medical Services” produced a 2.1% – 3.2% conversion rate last year. For clarity: That means that of all the people coming into a “medical services” website (from an ad, social media post, or search page, etc) only 2-3% complete […]