The Weekly Blend is a blog post by drinkcaffeine that provides a wrap-up of what you need to know from the marketing & digital spaces. Here is what’s going on this week: Read Time: 3 1/2 minutes
IT’S BEGINNING TO LOOK A LOT LIKE… FACEBOOK?
Twitter, that is.
It has always been evolving – for example the ‘@’ and ‘#’ symbols were never intended but adopted after Twitter’s community implemented them manually – but now that we have seen the redesign, it seems clear that Twitter will continue to move toward a more mainstream demographic and gradually away from its longtime users.
Twitter’s making changes to solve its most pressing issue—how to obtain and keep new users—as it looks to grow. That means looking familiar and non-threatening, and providing a recognizable experience to bring new users into the platform (or in other words, look more like Facebook).
WHY IT MATTERS
Now that Twitter has shareholders, Twitter has to do this. It’s just another reminder that the online services that many of us come to love do not have our ongoing interests at heart, and should always be regarded as temporary.
There are many new features, such as emojis, tweet size, profile page redesigns, and more, but let’s talk about why they really did it, the ads. Look for more direct-response ad formats that allow consumer actions like app installs, click-to-call, and e-mail signups right from the app. There could be up to 15 varieties of different performance-based advertising methods available.
Here are a few celebrities with the new look.
Film stars @zacefron and @channingtatum, First Lady Michelle Obama @flotus, Boxer @FloydMayweather, TV star @kerrywashington, and Musicians @JohnLegend and band @weezer.
SPEAKING OF FACEBOOK
You know the right rail on Facebook? Yeah, the one that has those little ads that you don’t really read, that rail. Well, Facebook is making some alterations in hopes that advertisers will give it another chance after running to the news feed for a larger and more native space.
WHY IT MATTERS
By the end of May, the right rails will adorn 3 wider ads, instead of the current seven that are known for lower click-through rates and a boxy, text-heavy format. As data shows a swift migration of ad dollars from the right rail to the news feed, Facebook’s solution is to have less of it but make the remaining space more valuable. If the new ads are clicked on more, they’ll presumably have a lower effective cost per click for advertisers and fetch higher CPMs for Facebook. According to a Facebook blog post, tests of the new design have seen three times more engagement.
KNOCK KNOCK, WHO’S THERE? COMIC SANS
Our designers gave out a collective sigh of relief this week when they discovered that a designer, Craig Rozynski, created a font to replace the oft punch line that is Comic Sans. He calls his handiwork Comic Neue, and you can download it for free here.
WHY IT MATTERS
Less usage of Comic Sans = less designers ranting. Our critique: The new font soothes the cartoonish features of its ancestor in favor of a more stylish design that maintains the font’s casual demeanor. Oddly attractive, but definitely still lacks in ALL CAPS.
Here are some of the all-time worst Comic Sans uses.
HAVE A BUSY AND CREATIVE WEEK!