RECENT INSIGHTS
Fear of vaccines is old. How old? “The Dangerous and Sinful Practice of Inoculation” was the topic of a 1772 sermon delivered in England by Reverend Edmund Massey. So do the math: That’s almost 250 years of anti-vaxxer rhetoric. Despite the tenacity of the anti-vax movement, it remains the case that herd immunity for highly […]
Hospitals, CHCs, medical centers and group practices are all prisoners of their geography and demography; socioeconomically burdened locales typically yield a patient base reliant on government-subsidized care. To lower margins further, Medicaid and medical assistance patients often have secondary conditions that make their condition more difficult, time-consuming, and costly to treat. And the hits just […]
The airline analogy Author Michael Okuji wrote about the issue of CHC waiting lists. He made the point that a Community Health Center is much like an airline. “We envision the airline (CHC) has an airplane (clinic) with seats to be occupied to deliver the passenger (patient) to a destination (care). The airline, like the […]
What’s a healthcare marketer to do? Consumers are eating up video content faster than it can be produced. Having video lead the way in your content marketing efforts is no longer an option. Healthcare consumers prefer video over text by 4 to 1. And, equally important, Google agrees. If you need quality video, here are […]
Approximate reading time: 2.5 minutes Isolation. Communication problems. Eyestrain. Headaches. Back pain. Anxiety. Substance abuse. Stress. Who knew that working from home would actually increase the burnout rate among students and professionals? But here we are, facing a new set of vocational and educational challenges, which means a new set of opportunities for enterprising healthcare […]