RECENT INSIGHTS
Approximate reading time: 2.5 minutes Something amazing is happening as private school teachers move coursework online. The abrupt migration to online learning has created, in our view, a massive content marketing opportunity for Admissions and Marketing directors at private schools to recruit new students and retain current ones. Before, parents may have been paying for […]
Good morning Mr. Mom! Educational institutions often refer to the parents of the students they teach as “partners.” During the present Covid-19 siege, as K-12 schools move their curricula online and pivot to parents for virtual schooling, that reference is about to become a reality. Working parents confronted with this new role are a bit […]
Think Small Picture Many schools of all stripes – public, private, vocational, international – continue to invest in defining their own Brand (note capital B). Mostly, this involves intense, navel-gazing research focused on identifying a single, large, visual idea about the school. Reality: While schools may want to sell the total experience of achieving a […]
In a recent meeting with a client who’s spent 30 years as a consultant to large education publishers as well as private colleges and universities, we started talking about the 800-lb question: How can the people responsible for marketing private colleges re-stage what the experience is about? Private college is expensive. Get past it. Any […]
Your students are your most powerful spokespersons For all the money and time spent on vanilla view books, tortured mission statements, and team logos, independent schools’ students remain their most meaningful ambassadors and opinion-shapers. They carry the message. They bear the standards. They are the brand. And when they graduate, they continue to represent you […]
Note to marketers who have been investing in Facebook: Fasten your safety belts.